●DetailDeskFor ceramic shops
DetailDesk builds the website, booking system, and quote calculator that ceramic-coating and paint-correction shops keep duct-taping together. Customers book themselves. A deposit hits Stripe before you block the bay. Reviews are asked for automatically the day after the appointment. Live in 5–7 days.
Booking calendar — Stripe deposits — quote calculator — Google review follow-up — service-area SEO — before/after gallery — mobile-first — live in a week
On the work
Most ceramic shops are run by one person who is genuinely great with a polisher and genuinely tired of replying to "how much for a 4Runner" DMs at 11pm. DetailDesk replaces the part of the job that isn't the craft — and only that part.
Every appointment runs through a calendar wired to your Google or Apple calendar — block the days you're already booked for paint correction and the system stops offering them. Customers pick a slot, enter their card, and pay a deposit before the booking confirms.
The deposit is the point. Detailers consistently lose 1–2 ceramic appointments a month to no-shows. A non-refundable 10–20% deposit cuts that to near zero. Stripe handles the card processing — the cash hits your bank on a 2-day rolling settlement, no merchant account paperwork.
Screenshot coming soon
Customer picks vehicle size and service — sedan, SUV, truck, lifted truck, exotic — and the calculator returns a price range pulled from your own pricing matrix. They get a number on the spot. You stop quoting on your phone after dinner.
Eighty percent of the inbound DMs to a ceramic shop are some version of the same question. The calculator answers it without you. The twenty percent that needs a real conversation still routes to you, but those are the conversations that close.
Twenty-four hours after every appointment closes, the customer gets a one-tap text with a direct link to your Google Business Profile review form. If they haven't left one by day four, they get one polite nudge. Then it stops. No nagging, no manual list-keeping.
Detailers consistently rank "more Google reviews" as the single growth lever they want and the single thing they forget to ask for in person. This wires it up so the request fires whether you remember or not.
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You're already photographing every car for Instagram. The gallery re-uses those shots with a draggable before/after slider, filterable by service, and a per-vehicle archive page that doubles as a local SEO surface. Reviews pull live from Google — the five stars you've already earned do the work twice.
The rest of the box
Per-suburb pages ("Ceramic coating in Plano") so you rank for the next town over without writing a blog. Up to 15 included on Elite.
Seventy percent of your customers will open the site on a phone. The booking flow, gallery, and quote calculator are designed phone-first, not retrofitted.
Launch on yourshop.detaildesk.co or point your own .com. Either way the SSL, hosting, and uptime monitoring are handled.
Your colours, your fonts (within reason), your photos. The template is the chassis — the finish is yours.
Edit services, swap photos, pull deposit reports, see review velocity — from a phone if that's all you have. Not Salesforce-grade. Sized for a one-truck operation.
Vercel + Postgres + Stripe + Twilio. The monthly fee covers the whole stack. No ten-different-bills situation.
Pricing
50% to start, 50% on launch. The deposit collection from your first month of bookings tends to cover the build. If it doesn't, the booking calendar wasn't your bottleneck and we should talk before you sign anything.
Get off Wix. Get a real booking flow.
What most shops should pick. Everything that pays for itself in the first 60 days.
For the shop that's already winning and wants the polish to match.
Buyout option — $2,500 one-time, no recurring, you own the site files and host it yourself. Available on request; recurring is the default because it's how the support model funds itself.
About
I'm 19. I started looking at ceramic-coating shops the way a customer would — search, scroll, try to book — and the same pattern showed up everywhere. Owners doing six-figure work, photographed badly, hidden behind a Wix template from 2014 and a DM inbox they couldn't keep up with. The work was excellent. The storefront was actively making them look smaller than they are.
The workflow gap was the same shop to shop: quoting in DMs, no deposit on the calendar, no review follow-up, no real booking flow. Solo operators losing five-figure months to admin overhead they shouldn't have to carry. So I decided to spend this summer building one piece of software that fixes all of it, and to take on a small founding cohort of shops at first-cohort pricing while I prove it out in the field.
DetailDesk isn't an agency. It's me, a deeply-built template that knows what a 1-step paint correction is, and a phone number that goes to my actual phone. When you email hello@detaildesk.co, I read it. When something breaks at 9pm, I fix it. That's the whole pitch. I'd rather you be the third shop on a tool built by one engineer than the three-hundredth on a generic agency template.
If that resonates — or you just want to see a version of your own site with your photos on it before you commit to anything — call or drop me a line. Founding-cohort pricing is honest about why it exists: I want a handful of real shops to build alongside, and I'll price accordingly. No pressure either way.
Dylan M.
Founder · Sole engineer
FAQ
Instagram brings you work — and then a different problem starts: every booking, quote, and follow-up runs through DMs at the end of your day. DetailDesk doesn't replace your Instagram. It catches the work IG sends and turns it into bookings + deposits + reviews without your phone in your hand.
Most shops do. The piece you're missing isn't the site, it's the booking + deposit flow wired into a real database. We can usually rebuild from your existing site in 5–7 days and keep the URLs that already rank.
Shop runs the same. Support shifts to a 48-hour response window instead of same-day, and major changes get scheduled. Hosting, monitoring, and the booking system don't slow down — those are automated. If something breaks, I still fix it.
Yes. Your customer list, bookings, and reviews are yours. On exit you get a CSV export and 30 days of read-only access while you migrate. The buyout option ($2,500 one-time) lets you take the whole site and host it yourself.
On the Pro and Elite tiers, every booked appointment generates a per-vehicle PDF with coating product, install date, and warranty terms — automatically emailed to the customer and stored in their portal. Most shops type these in a Notes app or skip them entirely.
The template is built around the way ceramic shops actually work — vehicle-size pricing, multi-day correction jobs, deposit-required appointments, before/after content as the primary marketing asset. A general-purpose detailer template would be worse for everyone.
Get a demo
Send your shop name and Instagram handle. I'll build a version of your site populated with your photos, your services, and your contact info, and reply with a link in a day or two. If you like it, we talk pricing. If you don't, you keep the link as a free preview of what your site could be.
I read every email myself. Reply time is usually under 24 hours.
